Did you know that, according to Google, one of its latest algorithm updates, Hummingbird, will affect an estimated 90% of all search queries? Marketers are understandably concerned, re-evaluating SEO tactics, and trying to determine how exactly Hummingbird will impact business. A staggering number of marketers within the SEO community are throwing in the towel, and proclaiming strategies like link building dead. What are some of the most basic principles of link building, and is link building truly dead?
What is Link Building?
Simply put, link building uses href tags, href tag syntax, and href title tags, to increase traffic to specific pages. Marketers take a number of different things into consideration:
First and foremost, a href tag may contain keywords, or key phrases, in the link itself, and among anchor text. Using related key terms in links tends to make them more searchable, and increases search rankings.
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